Freedom House Detroit Donation Campaign
This donation campaign was for Freedom House Detroit, an organization that gives a temporary home for indigent survivors of persecution from around the world who are seeking asylum in the United States and Canada. Their goal for this campaign was to share the stories of 3 of the people they’ve helped and to raise $5,000 and have an anonymous donor match it for a total of $10,000.
For this campaign, I created the motion/animation for the campaign videos along with social media graphics for Freedom House Detroit and their partners to use to get attention to their donation effort.
At the end of the donation period they blew through their initial goal and raised $10,000; adding the anonymous donor match, they raised a total of $20,000 to help those seeking asylum.
Video Editing: Eden Sabolboro
Copy Writing: Christian Reilly
Social Media Graphics
Instagram posts featuring 3 people Freedom House Detroit has helped: Joscky, Nadia, and Mamba.
Partner promo graphics
Post and story sized graphics for Freedom House Detroit’s partners to use to help promote the donation campaign.
goal achieved
The donation goal was greatly surpassed. Freedom House Detroit posted on Instagram to thank all of the wonderful donors that contributed to the effort in raising $20,000.