Schoolcraft College 2020 Enrollment Campaign
Schoolcraft College tasked MILO Agency with generating a campaign to increase Winter 2020 enrollment. Schoolcraft College has unique fields of study/emphasis, location and admissions requirements that sets them apart from the competition. The objective was to increase awareness, consideration and enrollment by communicating these differentiators. The target for prospective students ranged from recent high school graduates to post-traditional (adult) students over the age of 25.
My responsibility in the campaign was to produce creative with the messaging needed to attract these prospective students.
Art Direction : Susan Stallings
Snapchat Ads
Social Media Ads
I produced creative for Facebook, Twitter, and Spotify that used an array of messaging that promoted the broad options of programs and top quality of education Schoolcraft College can give to its students.
Display Ads
Display ads were kept consistent with the visual style and goal of the social media ads to attract prospective students.