Soteria Home Health Care 

Designed for FWD

BRAND IDENTITY | PRINT | WEB DESIGN

Soteria is the only in-home specialized care service in Michigan that provides care to TBI Survivors and their household with an empathetic approach, helping everyone to feel supported by assisting their needs—large and small—so they can maintain a quality of life that is defined by them.

While in contract with FWD, the goal was to form a brand that would reflect their vision of healthcare that is dedicated to offering steady and reliable support to those who need it the most.

The Soteria Home Health Care logo expresses the brand's personality by combining the hands of a caregiver, a silhouette of a home, and contemporary custom letterforms. Pairing the logo with a calm, earthy color palette, the Soteria brand offers a contemporary take on in-home healthcare.